The SEO Boss Academy branding is a project for a new business about to launch. The founder's goal is to revolutionize SEO education by launching a for women, by women approach. Curved shapes of the fonts and elements, as well as metallics and shades of pink give the branding an unexpected feminine look in the tech world. They're also grounded by the feelings of trust and professionalism inherent in deep navy blue. A variety of rose gold patterns in metallic and stone finishes, as well as a solid color palette, give the business a wide variety of choices when creating a cohesive brand in digital and print spaces.