The Navigating Gluten Free branding is a project for a new business. Goals of the project were to position the founder as a trusted expert giving guidance in her field, while also creating feelings of comfort and hope for people with a new diagnosis of celiac disease. The shades of green used represent new beginnings for clients seeking a partner to guide them along a new path in their lives. The compass element is a visual representation of having a path to follow in this journey.