The Creative Maker Coach branding is an evolution of my business away from general marketing education for small businesses toward helping makers create growth in all stages of their businesses. The colors were chosen to continue the feelings of boldness, whimsy, openness, and creativity of my previous rainbow logo with a modern twist. The font combination gives a nod to the inspiring whitespace found in magazine design. Cool grays ground the bright, unexpected rainbow color palette, while the hexagon element in the favicon and pattern give a contemporary look to a maker's ball of yarn.